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 Behind the Brand

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Hello! I’m Abby.

I’m a wife, busy mama, fashion addict, wine enthusiast, business owner, coffee lover, blogger, special needs advocate, the list goes on!

When I’m not buying and sharing styles for the shop, I’m over on www.theextradetails.com sharing extra style, happy, and love with my followers.

My love for fashion arose at a young age when I would visit The Sugar Plum Tree, a boutique owned by my grandparents.

 

Owning my own boutique has been a lifelong dream. I’m happiest when I’m shopping the latest trends, creating cohesive looks, and supporting amazing women. I curate small collections that are intended to make you feel beautiful. I believe in more joy, less overwhelm when getting ready each day. Whether you’re heading to the coffee shop, dropping the kids off at school, or off to a busy day in the office, I’ve got you covered!

 

 

When you shop Jo + James, you’re supporting a small business. One that thrives on making your day a little more EXTRAordinary!

THANKS FOR SHOPPING JO+JAMES!

I’m so happy to have you here.

 
 

What’s in a name?

Jo + James was inspired by middle names.

My middle name is Jo and so is my daughter, Isla Jo. My husband’s middle name is James and so is our son, Rowen James. This boutique represents a little of each of us.

 
 

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@shopjojames

 
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